Privacy Policy
BrightCrumbs, LLC ("BrightCrumbs," "we," "us," or "our") operates the website brightcrumbs.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our Site, you agree to the practices described here.
1. Information We Collect
We collect information in the following ways:
- Email address — when you subscribe to the Crumb Club newsletter or contact us directly.
- Purchase information — when you buy a digital product, our payment processor (e.g., Stripe or PayPal) collects your name, email, and billing details. We do not store your full payment card information on our servers.
- Usage data — we may automatically collect information about how you interact with our Site, including your browser type, IP address, pages visited, and referring URLs, through cookies and similar tracking technologies.
- Communications — if you email us or submit a contact form, we retain that correspondence.
2. How We Use Your Information
We use the information we collect to:
- Send you the Crumb Club newsletter and book announcements (only if you opted in).
- Process and fulfill your digital product orders.
- Respond to your questions or support requests.
- Improve our Site, content, and offerings.
- Comply with applicable legal obligations.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. Email Communications & Unsubscribing
If you subscribe to our newsletter, you will receive emails about new books, financial literacy resources, and Colby Jack adventures. Every email we send includes an unsubscribe link. You may opt out at any time, and we will remove you from our mailing list within 10 business days, consistent with the CAN-SPAM Act and CASL requirements.
4. Cookies & Tracking Technologies
Our Site uses cookies — small text files stored on your device — to remember your preferences and understand how visitors use the Site. You can control cookies through your browser settings. Disabling cookies may affect some functionality of the Site. We may also use third-party analytics tools (such as Google Analytics) that set their own cookies to help us understand traffic patterns.
5. Children's Privacy
Our books and products are designed for children ages 3–8, but our Site and marketing are directed at parents and guardians, not children. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information without parental consent, please contact us immediately and we will delete it.
Our Site is not designed to attract children and we do not solicit information from minors. We comply with the Children's Online Privacy Protection Act (COPPA).
6. Third-Party Services
We use trusted third-party services to operate our business. These services may process your data on our behalf under their own privacy policies:
- Email marketing platform (e.g., Mailchimp or ConvertKit) — to manage newsletter subscriptions.
- Payment processors (e.g., Stripe, PayPal) — to handle purchases securely.
- Website hosting and analytics — to deliver and improve our Site.
- Amazon — our print books are sold through Amazon, which operates under its own privacy policy.
We encourage you to review the privacy policies of any third-party services you interact with.
7. California Residents — CCPA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to know — you may request details about the personal information we collect, use, disclose, or sell.
- Right to delete — you may request that we delete your personal information, subject to certain exceptions.
- Right to opt out — we do not sell personal information. If this ever changes, we will update this policy and provide an opt-out mechanism.
- Right to non-discrimination — we will not discriminate against you for exercising any of these rights.
To exercise your rights, contact us at the address below. We will respond within 45 calendar days.
8. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. If you unsubscribe from our newsletter, we will remove you from our active list promptly, though we may retain a record to honor your opt-out preference.
9. Data Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Links to Other Sites
Our Site contains links to external websites, including Amazon. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" at the top of this page. We encourage you to review this page periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how we handle your information, please contact us:
BrightCrumbs, LLC
Email: brightcrumbsstudios@gmail.com
Website: brightcrumbs.com